Creative Strategist (Remote)

**Why You’ll Love This Role** Join a *premium skincare brand* focused on natural, efficacious products with a loyal consumer base. You’ll shape creative strategy across paid social (Meta, TikTok), campaigns, UGC direction, video hooks, and perform deep audience insights that drive customer engagement and sales. ⚡ **Key Responsibilities** **Creative Strategy & Campaign Planning** - Lead the *creative strategy* for paid social and e-commerce campaigns aligned with growth goals. - Develop frameworks for testing new campaign ideas, hooks, and angles that drive click-through, conversion, and repeat purchases. **Trend & Market Research** - Monitor cultural and platform trends to inform best-in-category creative approaches. - Conduct competitor and consumer behavior insights to guide creative messaging. **Creative Briefs & Production** - Write sharp, data-led creative briefs, shot lists, scripts, and UGC direction for editors and creators. - Collaborate with designers, copywriters, editors, and external creators to bring concepts to life. **Performance Analysis & Optimization** - Review creative performance data weekly (CTR, CVR, ROAS) and iterate quickly. - Translate learnings into *practical creative playbooks* and test hypotheses. **Cross-Functional Communication** - Present creative strategy and testing plans to leadership. - Sync with Paid Social, Growth, and Brand teams to ensure consistent messaging. 🎯 **What Success Looks Like (KPIs)** - **Creative test velocity:** Launch ≥ 10 new hooks/angles per month. - **Improvement in performance metrics:** Month-over-month increase in CTR and ROAS for paid campaigns. - **Audience retention lift:** Improved repeat purchase rates from targeted UGC content. - Clear documentation of *playbooks* that drive repeatable creative wins. 🧠 **Must-Have Experience & Skills** **Creative & Strategic Thinking** - 2+ years in digital creative strategy, ideally with performance advertising. - Strong instinct for *what resonates on Meta & TikTok* and why. **Data-Driven Creativity** - Ability to interpret campaign analytics and convert them into actionable creative insights. **Hands-On Content Skills** - Capable of brief writing, concept ideation, scripting, and high-level UGC direction. **Communication & Collaboration** - Exceptional written + verbal skills; comfortable presenting to cross-functional teams. **Self-Starter** - Comfortable in a fast-paced environment where experimentation is encouraged. 🚀 **Nice-to-Have** - Experience with skincare, beauty, or lifestyle brands. - Familiarity with ad platforms: Meta Business Manager, TikTok Ads Manager. - Previous experience working with remote, global teams. Remote: Ja Quelle: https://ch.linkedin.com/jobs/view/creative-strategist-remote-at-ecommerceboost-io-4328176665

Level: mid level